How to Post
Here at Morning Prompt, we’ve made it ridiculously easy for you to know WHAT to post about, but to be successful we feel it’s also good practice to give you some tips on HOW to maximize your impact and growth.
The following advice can be applied to all social networks.
For the purposes of Morning Prompt we’ll focused on LinkedIn.
Let’s get started –
Short Form v. Long Form Content
There is a battle between Short Form v. Long Form content, countless studies have been done about what length title, number of photos, video, word count, etc. receives the most engagement.
I’m here to tell you that you shouldn’t worry about it too much. It’s all about quality over quantity. Brevity is in.
When it comes to LinkedIn, updates have a limit of 1300 characters. I know, I know, what on earth does 1300 characters look like?
(Up to this point under this heading there are 434 characters or roughly 1/3rd)
Is it as simple as less than 1300 characters post an update more than 1300 characters post an article? Not quite.
LinkedIn also allows for photos, videos, and documents from desktop and photos and videos from the mobile app. You can ignore documents and photos.
If you want to use a photo, the featured photo in your article will look the same in the feed. Video is worth considering if you have more to say. Video performs better in the feed as an update than it does in an article. Video will play directly in the feed when you scroll past it with the sound off. Make sure you have your video captioned so people can skip the sound.
This is typical post on LinkedIn –
LinkedIn will hide anything beyond 5 lines with a “see more” button – meaning you have to captivate your audience with something in the first 5 lines of your update – you get 3 lines before the “see more” when posting a like to an internal LinkedIn article or an external link outside of LinkedIn.
People are inherently lazy, meaning, if you can’t grab their attention in the first 5 lines they won’t interact with what you’ve posted.
NOTE: If you’re thinking about posting an article from an external blog consider posting it instead using LinkedIn’s Article Feature then linked back to your blog from the Article. LinkedIn gives preference in the feed to content that comes from inside of LinkedIn.
They are both located in the same place on the homepage when you login:
Morning Prompt was designed to make it easy for your to create engaging opening lines.
Prompt – What was the best advice you received growing up?
Update – The best advice I received growing up…
Now you’re armed with the information you need to understand the actual HOW to post on LinkedIn.
Let’s give you the 5 awesome reminders as you build your personal brand through amazing content.
Keep Posts In the First Person
People want to connect with people and experiences. All social networks are aimed at sharing something in hopes that someone will relate to you and be able to contribute to the conversation. Nothing connects quicker with people than a personal story with “I” in it.
Keep Posts Consistent
When it comes to engaging an audience, you must be consistent. Tone, frequency of posting, and quality are the three top elements to building an audience. Like all good audiences they take time to build. The more you quality content you post the more engagement you’ll receive and the more your content will spread.
Keep Topics Relevant
Share relevant information that you can speak to. The baseline of sharing experiences are things that people can relate to, this is largely going to be reflected in the types of people that you are connected to in your existing network. Example: don’t comment on politics or religion (unless your a political advisor or a minister). Keep topics to things that you deal with in your industry of expertise or past industries you’ve worked in.
Hashtags matter – keep it to max three and make sure they have a decent following. You can search any hashtag in the search bar at the top “#anything” and you’ll see how big the following is.
Keep the Conversation Going
Your posts are the spark that ignites the fire, in order to keep that fire going you need to fan it with air. When someone interacts with your content via a comment respond back. When someone visits your profile as a result of something you wrote, check out who they are and if it’s a network fit, feel free to connect with them.
@ tags are a great way to reference other people in threads. LinkedIn doesn’t have threaded conversations so @ tagging is necessary when multiple people are talking in the same thread.
Keep it Humble
Everyone has an opinion, you’re sharing yours. People will disagree. In fact, one of the quickest ways to drive engagement is to have a differing opinion from the norms accepted. It invites discussion – and discussion draws in eyes. Controversy on the internet is akin to lighter fluid on a fire. Know what your end goals are keep those in the back of your mind as all your posts will start to shape your personal brand.
This is the only acceptable 4th hashtag 🙂